Google has beer, Apple has nerf tag, and Facebook has hack-a-thons. All of these major corporations know it’s important to make employees happy and encourage creativity rather than simply expect productive quality work.
These are not only perks; they are productivity plays as well. It’s a common idea that the happier you are at work the more productive you’ll be. Using these perks and off the wall team building activities opens employees to feel appreciated and part of the company.
emedia has been re-thinking how we operate in an effort to spur innovation and creativity. Using a variety of techniques we have been implementing changes to push ourselves further. Some of these changes include a monthly think tank, the team up Vertigo and even our office wide sack and egg races.
Being in the business of innovative work it’s necessary to nurture out of the box thinking. You can’t force originality or inspiration in a job, doing so will usually result in a poor product.
“It’s our goal to put out work that is unique and creative. We constantly want to grow, learn and cultivate our talent”, explains Managing Director Jennifer Ward, “We truly believe ingenuity and productivity comes from teamwork and a collaborative atmosphere. Doing something different or even silly allows us to do just that and come at our work with new eyes”.
While emedia is far from having a beer station and bean bag chairs we appreciate companies like Facebook that operate is such a unique way. They are icons for creativity and innovation and they truly look to their staff as major assets for their success. So the question is what motivates us? We’re thinking of ways..though nerf tag isn’t off the books yet.
How does emedia get creative?
Lindsay: I scour my favourite design blogs or do rough google image searches for inspiration. They help get my head around a project or figure out what I’m going to do and how. I also get a lot of ideas when I’m on my Vespa. I try to make songs out of what I’m thinking about so it gets stuck in my head till I get home.
Jacquie: Usually my best ideas come from when I’m bouncing random silly things off of someone. I have an initial thought and they help me make it into something brilliant. I love team collaboration and the creative snowball effect it can have on an idea, giving you more and more.
Kiona: As a logophile, I’m tickled by word play and puns, as a photographer, images really get my creative juices flowing…But if I had to pick one thing that set my synapses firing— it would be humour!
Jen: After the stress of deadlines and demands there is one passion that brings a smile to my face – Zumba. Teaching Zumba 3-4 nights a week allows me to work out the stress and gets my brain back to it’s happy place. Zumba is a Latin inspired fitness class that pulls from such a wide range of music. In an hour class I can go from Bollywood to hip-hop, salsa and reggeton – the variety is a real boost to my energy level and creativity.