Many businesses make the mistake of thinking that their website is ‘done’ when it goes live for the first time. A website is like a living organism, it needs attention and care in order to thrive.
We've all been to websites that have their latest information updates and most recent event listed as several years ago. This immediately instills a lack of faith in the information that is provided on the rest of the site. The thinking is that if you haven't listed a new ‘upcoming event’ since 2005, your prices, list of services and staff contact information probably haven’t been updated as well. If viewers don't feel like they can rely on the information provided on your website, your site loses its purpose.
These days, there is really no excuse for an out-of-date website. Programs such as Adobe Contribute make it easy for business owners, or their staff, to update information on a website, even if this person does not have a great amount of technical knowledge or skill. Having new information on your website on a regular basis also keeps people coming back. If the information on the site was the same every time a potential customer went on over the past 6 months, chances are they won't return to your site. But if they are greeted with new information, as well as all of the essential information that they need, they may return regularly to view your updates.
Keeping your website up-to-date is a simple way to make sure that your clientele is getting the most accurate view of your company possible. Contact Jennifer Ward at jen@emedia.bm to find out how you can make your website easier to update and control.