As we approach the New Year, it is time to start thinking of everyone's favourite thing - budgets. Now, while budgets are not thrilling by any stretch of the imagination, having a budget and a plan when it comes to your marketing efforts can make a huge impact.
Most people these days are aware of the importance of search engine optimization of a website. For those who are not, a brief explanation of search engine optimization may be necessary.
Social media is getting a big buzz these days but what these sites are and how your company can get involved can be a bit confusing.
One of the best tips that we can offer to our clients in order to keep a project on budget is to limit the rounds of changes to a design.
The emedia team recently held a Lunch 'n' Learn as a part of TECHWEEK on what one should consider before starting a website. In this presentation, we emphasized what a key role the client has in website development, even when working with a web development team (like us).
Many businesses make the mistake of thinking that their website is ‘done’ when it goes live for the first time. A website is like a living organism, it needs attention and care in order to thrive.
When it comes to choosing an agency for your marketing, website, or public relations needs, it can often be hard to know who will be the best for you and your company.
In the past, it has seemed like the door has been closed to Bermudian entrepreneurs who wanted to participate in the world of eCommerce.
Many businesses approach marketing on a case-by-case basis and never realize the added advantage a marketing plan could give them.
Public Relations is an essential part of any business, but many companies do not have the funds, or the need, for full public relations plans and retainers.
When times are tough, marketing and advertising budgets are often one of the first places that get cut, but is this really the best decision for the success of your business?
A logo is one of the most pervasive images your company has.
emedia is excited to provide website development using Adobe Contribute, allowing our clients to easily maintain their own websites.
By Adan Ines
You are looking for the right printing company to render full color printing service for your ad materials. As you browse through your options, you are being bombarded with letters that you cannot comprehend - CMYK and RGB.
By Paul Gil
Flash is streaming animation for web pages. Sometimes Flash is a portion of an html web page, and sometimes a web page is made entirely of Flash. Either way, Flash files are called "Flash movies". These are special .swf format files that beam to your web browser screen as you watch them.
By Erin Ferree
A graphic designer's goal is to provide you with the logos, artwork, and page designs that best fit your business, personality, industry, and target market and that convey your offerings and differentiators. The experience of reaching that goal can be extremely smooth and pleasant if you know what to expect up front, and if you understand that you do need to work with your designer rather than just letting them loose to create.
Exhibiting at exhibitions and trade shows is one of the most powerful and cost-effective marketing methods you can use to get your goods and services in front of your customers.
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