New Start-Ups Lead the Way

The entrepreneurial spirit is alive and well in Bermuda, and we at emedia are excited to be helping these fledgling businesses off on the right foot. Several of our newest projects are for small start-ups, as more people take the plunge into owning their own businesses. Some of these new businesses are avoiding storefronts and focusing on the internet as their method of conducting transactions. Lovit Boutique is a new online shopping venue that sells handbags, jewelry and clothing for which emedia has been developing the branding and website. Another online shopping venue, which will be launching in the near future, is OTBT, which specializes in a variety of GPS and Bluetooth enabled devices. Other entrepreneurial additions to the emedia family are A Favor From Allison, which offers custom party favors and related services and PE Consultants, which provides consulting services to private equity and real estate fund managers.

Since emedia initially began as a two-person operation and has maintained its entrepreneurial spirit for the ten years that we have been in business, we love helping others get their start! We are able to work within a budget and realize that money is often tight when you are just trying to get your business off the ground. While we love our existing and established clients, new businesses are always a lot of fun for us to work with; they're a clean slate. Completely new logos, colours and design ideas are only the start.

The current economy is certainly providing difficulties, but it is also providing people with new opportunities and the courage to make a step they may not have otherwise. Please join us in welcoming these new companies to the Bermuda market, and stimulate the local economy by giving them your business.

An Easy, but Important, Tip for Staying on Budget

One of the best tips that we can offer to our clients in order to keep a project on budget is to limit the rounds of changes to a design.

The quotes that we prepare for a project usually include a specified number of rounds of changes, but clients don't always understand what a round of changes is. Very simply, any time you request a change, no matter how small the change, it's a new round of changes.

Why does it take so much time to make a change that could be as simple as adding a word or changing capitalization? Because even a small change includes time to open the file, make the change, check the change, make a new PDF and resubmit the revised version to the client. All of these small tasks add up to a decent amount of time, especially if you make 5, 6, 7, 10 rounds of changes.

Here are our tips for minimizing the rounds of changes you make to a project:

1. Take time to review your proofs thoroughly. Look for everything that may change. Don't find one thing and email for it to be changed without reviewing the rest of the proof.
2. Let everyone review the proof before you send changes. Often, designs need to be approved by more than one person. Have all involved parties review the proof before sending changes, so those changes are more comprehensive.
3. If there is a problem, present the problem, but don't feel the need to present a solution. "It feels too busy, what should we do," is a better approach than "It's too busy; get rid of all the pictures." Let the designer use his or her expertise to come up with a solution to your problem. It is what you hired them for.
4. Present all the changes at once. Simple as that. This is not to say that you may not find additional changes that need to be made on the next proof, but by sending all of your changes at once, you will significantly cut down on the number of rounds of revisions that need to be made, helping your project stay on track and under budget.

We work for you, and we will do what is necessary to make you happy, which means we will do 20 sets of changes if that is what you ask us to do. However, we will have to charge you for all of those additional rounds of changes. So really consider each round of changes carefully, and make the process as smooth as possible both for yourself and for us.

Previously Launched

Visit these websites, designed and developed by emedia:

KS Watersports

www.kswatersports.com

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Photoexpress

www.photoexpress.bm

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Hot Off the Press

PE Consultants
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KS Watersports Brochure

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Employee Spotlight: Jennifer Ward

Owner/Managing Director, Jennifer Ward

Jen is excited about some of the new opportunities that emedia is seeing, especially the influx of new business coming from budding entrepreneurs. Having founded emedia in 2000, Jen can easily identify with clients who are just starting out. She knows what they need and is able to use her own experience to help guide new clients in the right direction. Most of our clients come to us as already established companies, so it is an interesting departure to get to work with clients whose businesses are just getting off the ground.

Celebrations

Welcome to the Tall Ships - glad to have you home Spirit of Bermuda!

Happy Fathers Day!

Congratulations to Erin on 2 years of hard work! Erin joined emedia on June 18th 2007.