Increase Awareness with Email Marketing

As more communication is being done online, getting your message to the public electronically is becoming necessary to stay relevant. One way to do this is with email marketing. Email marketing can take the form of promotions, ads, newsletters or fliers sent your target audience's email. emedia has recently begun creating email marketing initiatives for some of our clients. The Reefs is one client that has decided to add email marketing to their advertising. They came to email marketing out of a desire to reach out specifically to Bermudian residents and foster loyalty in their customer base. A promotional newsletter has turned out to be an effective way to make potential customers aware of specials geared to local clientele.

Email marketing is also a cost effective form of advertising. A promotional email can be designed and distributed for a fraction of the cost of designing and placing an equally sized ad. More content can be placed in an email than could be used in a traditional print ad. You are also developing an email database that can be used for purposes beyond the initial advertising. A database originally created to distribute a newsletter can then be used for a special promotion or for an invitation to an event. To find out how email marketing can complement your advertising, contact us at info@emedia.bm or 236-2025.

Employee Spotlight: Bridget Figur - Website Development Manager

2009 is already proving to be an exciting year for Website Development Manager, Bridget Figur. In addition to her work at emedia, Bridget is training for the Bermuda Day Half-Marathon Derby in May and planning her October wedding.

Bridget is also keeping up with the latest trends in websites for Bermuda's businesses. Bermudian markets are now interested in online credit card processing. While most of us are familiar with online credit card processing from websites based in North America or the UK, it was not an affordable option for Bermudian businesses until recently. Its uses include online ordering and allowing clients to sign up and pay for programmes online. Contact Bridget or Jen if you want to add online credit card processing to your website.

Celebrations

Congratulations to Jane Pearson who celebrates her 6th year at emedia on February 1st.

Congratulations to Erin Smith, who is expecting her second child on August 3rd.

Happy Birthday to Stefanie Pedro on February 16th.

Just Launched

Check out these newly launched website designed and developed by emedia:

Restless Native

www.restlessnative.bm

VISIT SITE >>

Hot Off the Press

These are new Corporate ads created for 2 of our clients - you can look for them in Magazines and in the Royal Gazette.

Bermuda Commercial Bank

VIEW PDF >>

Argus

VIEW PDF >>

An Economical Solution to Public Relations

Public Relations is an essential part of any business, but many companies do not have the funds, or the need, for full public relations plans and retainers. You may simply need a press release to tell the media about a new hire or a new product. You may want to hold an event for clients but not have the time or contacts necessary to coordinate it yourself. Not all public relations is done within the context of an ongoing campaign. That is why emedia provides single time public relations services without full contracts or retainers. Other services we offer in addition to writing pitch letters and managing events include: fact sheet writing, bulk mailing coordination, sponsorship coordination and speech or article writing. Our case-by-case approach to public relations is an economical solution for those who only need occasional PR assistance.

For clients who have more extensive PR needs and require continuous attention, emedia also provides full public relations planning and campaign management on a retained basis. This monthly retainer covers 24/7 response services, crisis management and exclusivity rights, which mandate that emedia will not work for any of your competitors. We will create a cohesive plan that outlines your PR objectives and strategically coordinate tactics to help you reach your goals.

If you would like more information about emedia's PR services or would like to set up an appointment to begin the planning process, contact Stefanie Pedro at stefanie@emedia.bm or 236-2025 ext. 223.