It's All About Buzz - Public Relations helps get your brand known

People in Bermuda like to gossip. This statement probably won't come as a surprise to anyone who has lived here for more than a few weeks. Bermuda is like a small town, where everyone knows everyone else, and knows their business. While this may sometimes feel intrusive, this tendency to spread information can also be taken advantage of when trying to promote your business.

Public relations aims to do just that - generate buzz about your business and get people talking about you in a positive way. emedia's PR services have had just this effect for a host of our clients, from those who are just staring out to those whole companies are well-established. Karl Outerbridge of Outside the Box Thinking has gained coverage in a variety of media sources, including VSB TV News and Bermudian Business. Allison Hollis of A Favor From Allison was also featured in Bermudian Business and in the Royal Gazette with loads of calls the day her story was featured. Both entrepreneurs were highlighted as new local businesses. BS&R Group received coverage in both local newspapers in order to promote having changed their name from Bermuda Stripping and Refinishing.

All of these efforts have had a positive impact on the business involved. The coverage has helped our clients gain recognition and reputabilty within the community. Creating a buzz around your company or your product gets you known and builds a positive image for the public. The above are just a few examples of how emedia's public relations services have worked for our clients and how they could work for you as well.

Get the most out of your marketing by having a plan

As we approach the New Year, it is time to start thinking of everyone's favourite thing - budgets. Now, while budgets are not thrilling by any stretch of the imagination, having a budget and a plan when it comes to your marketing efforts can make a huge impact. There are several reasons why it is advantageous to have a marketing plan. Firstly, having a marketing plan saves you time and money. One way you can save money is by being able to take advantage of pre-booking or multiple booking rates. Booking six magazine ads at once will give you a more favourable rate than if you placed the same ads one at a time throughout the year. You also save money by not incurring additional administration costs as you figure out your plan as you go along. By creating a plan, you are also establishing a budget, which helps you make sure you stay on track throughout the course of a year. It is easy to overspend if you look at each ad placement individually, but viewing the budget as a whole keeps you on track.

A marketing plan also enables you to be more strategic in your efforts. By creating a marketing plan, you are able to look at all of the opportunities present in a year and decide what best meets your needs and desired outcomes. Working with your account manager to create a functional marketing plan to start 2010 will help you to be as effective as possible in all of your marketing efforts. Now there's a New Year's resolution you can stick to.

Check out what our client The Reefs is doing for the holidays:

Room rates (including dinner, breakfast and afternoon tea for two) for Christmas and New Year's starting at $279.

Christmas Brunch for $50 per person.

Call 238-0222 for more details.

Celebrations

Happy Holidays!

Note: emedia's offices will be closed from 12:00pm on December 24th and will re-open on January 4th (our official 10 year anniversary date).
We look forward to seeing you in 2010!

Hot Off the Press

Click below to view a few of emedia's recent marketing projects.

The Athletic Club

Christmas Party Invite

MyArgusSolutions

Booklet

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Employee Spotlight: Erin Smith

Senior Account Manager

Erin Smith has had several interesting projects recently including the reintroduction of the Argus Challenge. Argus was so successful last year with the Argus 400 Challenge, which encouraged people to sign up for the Bermuda Day Half-Marathon Derby and offered them training programmes and group training sessions in return, that they chose to hold the programme again this year.

Erin has also recently managed the design and printing of materials for The Athletic Club's Christmas Party, which took place on Friday, December 4th and raised money for Open Airways.