Bermuda Health Council Re-branding and Awareness Campaign

After performing focus groups and Omnibus surveys, the Bermuda Health Council (BHeC) found themselves with a problem; the public was very unclear on what the BHeC's role is and some people were not even aware of the BHeC's existence. The Council took this information and used it as an opportunity to undergo a complete re-branding and an awareness campaign, and emedia was happy to help.

The project was quite comprehensive involving a new logo, stationery, print ads, radio ads, website, informational brochure and a Strategic Plan booklet outlining the Health Council's goals for the next three years.

We began by designing a new logo for the BHeC, which tried to convey a modern approach while still showing the strength required in a regulatory body. We then provided concepts for stationery and print ads that would be used to create a cohesive look and feel for the brand.

After the logo was established, a full re-branding followed including a new tagline, stationery set, print and radio ads, a new Strategic Plan and an entirely new website. All of this was accompanied by an awareness campaign geared towards getting the public to be more aware of who the BHeC is and what its functions are.

The comprehensive project hit a few bumps along the way (who could have predicted the news of the Uighurs being brought to Bermuda coinciding with our press launch date), but the endeavor was largely a success. The Bermuda Health Council now has a new look and a new presence to the public.

OTBT- Get Online and Outside the Box

(Outside the Box Thinking) OTBT is the latest online business for which emedia has designed and developed a website. The new eCommerce retailer is specializing in Bluetooth enabled hands-free devices for your car, bike and home and will soon be expanding to include a full line of GPS products for fleet management, personal use and sports training. Major product lines carried by OTBT are Parrot and Garmin.

emedia has been with OTBT since the very beginning. Roughly a year ago we created the company logo and have gone from there to developing the new website. The OTBT website has many interesting features that make it stand out in the minds of its visitors. In addition to complete shopping cart functionality, allowing customers to buy products online, there are also a number of videos throughout the site showing the products in action.

Another interesting feature is the Sports Room, where visitors can view local cyclist and OTBT owner Karl Outerbridge's training rides and get an example of how some of the Garmin products that he supplies can help athletes train to their greatest potential.

Employee Spotlight: Stefanie Pedro

Account Manager

Stefanie has been at emedia full time for half a year now and has already been involved in some interesting and extensive projects. Most recently, Stefanie managed the Bermuda Health Council re-branding and awareness campaign, handling the many details of the project including all necessary branding materials and public relations for the launch of the Council's 2009-2012 Strategic Plan. Stefanie continues to be emedia's core copywriter, developing content for radio ads, print ads, websites and articles.

Just Launched

Visit these websites, designed and developed by emedia:

Outside the Box Thinking

www.otbt.bm

VISIT SITE >>

Bermuda Health
Council

www.bhec.bm

VISIT SITE >>

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From Managing an Eatery to Running a Marketing Firm

The Royal Gazette
June 16, 2009

As owner and managing director of emedia Bermuda, Jennifer Ward has overseen impressive growth at the small company she started out of her living room. The company is approaching its ten-year anniversary and continues to expand its staff and its services.

READ THE ARTICLE >>

Celebrations

Congratulations to Erin on the birth of her daughter Olivia Madison Smith on August 3rd! We await Erin's return to work at the beginning of November.