Bermuda Sun, March 25th 2009
The rumour mill is extra hot these days, and many local businesses are worried about the potential for misinterpreted or false assumptions to influence the public and decrease their profit margins.
Perception is everything, and, once established, public perceptions can be difficult to change.
That is the reasoning why emedia Bermuda Limited, which already does marketing and web design and development, is getting in to the public relations field.
Managing director Jennifer Ward said: "Good PR helps to ensure that the public is getting an accurate and positive portrayal of your company.
"The addition of public relations makes emedia the island's only full service agency capable of supplying advertising, marketing, website development, and now public relations services all in-house."
She added: "No other agency has web developers, graphic designers, marketing managers and PR coordinators all on staff without the need for outsourcing."