Case Study

A New Look for The Athletic Club

In honor of a change in ownership and a new facility in the Turks and Caicos, The Athletic Club decided that it was time to update their image with the help of emedia. The first change was an adaptation of the old logo to a fresher, more modern look. New colors and new lines create a subtle transformation that brings the logo into the present without being trendy.

The next focus after the logo was the promotion of the new club, The Athletic Club Turks and Caicos. This included new flyers, banners and radio ads informing locals and hotel guests alike of the facilities available to them at TAC Turks and Caicos. Though the islands sustained a lot of damage due to Hurricane Ike, The Athletic Club came through safe and sound, ready to improve the health and fitness of the country’s residents.

After the Turks and Caicos, The Athletic Club was able to focus on promoting its new ownership. Former managing director, Kym Burns, became sole owner of The Athletic Club as of August 25th, 2008. The new owner and new logo signify a new beginning for The Athletic Club with many positive changes to come while maintaining the high quality experience that TAC has been known for since 1984.