Case Study

Bermuda Gas Christmas Campaign

emedia has had the pleasure of working with Bermuda Gas since April and we were very excited to launch their 2010 Christmas Campaign this year. We were given a budget and free range to be very creative on this project – which is the name of the game in such a trying economy. Let the brainstorming begin!
It was a unanimous decision that this year’s focus should be on what people love the most about Christmas at Bermuda Gas, the Turkeys! We brought in the Bermuda Gas Showroom team to play a staring role in the campaign as models and voice talent. We recorded radio ads with the showroom staff and the guest of honor, the Turkey! These radio ads ended up being even more effective then the emedia team had originally anticipated. The Turkey put up quite a protest this year and turkey posters and display materials were very visible inside the Showroom and windows.
Word spread quickly about what was happening over at Bermuda Gas thanks to all the gobbling. Each ad that ran on the radio corresponded with the ad for that week in The Royal Gazette. The campaign ended up being full of life with a good dose of humor – who doesn’t like a good Christmas chuckle right?