Case Study
Bermuda Commercial Bank
Bermuda Commercial Bank requested the services of emedia in 2008 to act as their Marketing, PR and Website Development team. Despite being a leader in the Banking industry in Bermuda, BCB had done little marketing over the past few years and was looking to gain market awareness for the Bank and its services.
We developed a strategic marketing plan and designed a new brand style, which can be seen in a series of advertisements that focus on the unique services that BCB offers. We have also developed a Public Relations Plan to gain exposure for BCB in the media. Recent PR pieces have been seen in the December/January Bermudian Business Magazine, The Royal Gazette and in the Bermuda Sun.
In December, the new BCB Website was launched. This project was a major upgrade from the previous site, and emedia was responsible for the concepting, design and production of the website as well as the copywriting of all content.
We are pleased to be able to bring our complete package of services to BCB, to give them a cohesive brand and message that will build a positive image and a strong presence in the local market.