Case Study

The Argus Group - Stationary

Problem: While a force to be reckoned with in the insurance industry, The Argus Group had a stationery portfolio that lacked consistency and the cohesive, professional look that they needed to represent themselves accurately. Too many staff members were dealing with the press to generate materials, creating confusion and causing inconsistency in output. Argus needed to unify its image to create a look that was consistent and polished.

Solution: emedia stepped in to overhaul The Argus Group’s stationery from letterhead to business cards to ensure that every piece maintained their consistent corporate identity. As having too many individuals responsible for printing material was a large part of the problem, emedia arranged to serve as the sole point-of-contact with the press so that all materials would be seen and approved by the same set of eyes before being printed. This ensured that all printed material maintained a unified, professional look.

Outcome: Argus now has a stationery portfolio that preserves the professional, corporate identity that they have established in their business dealing instead of detracting from it.